摩乐茶 I MOLE CHHA I

项目地点: 广东省广州市天河区天河南二路宏发大厦一层

项目类型: 咖啡饮品

项目面积: 120 m2

设计团队:自由思考

设计期:2017年4月-5月

施工期:2017年5月-6月

灯具设计:自由思考

家具设计:本土创造

材料研发:本土创造

Project Location:1st Floor, Hongfa Building, Tianhe South 2nd Road, Tianhe District, Guangzhou, Guangdong, China

Element:Coffee drinks

Building Area:120 m2

Design Brand: Infinity Mind

Design Period:April - May, 2017

Construction Period:May - June,2017

Lighting Design:Infinity Mind

Furniture Design:BENTU

Material Supply:BENTU

对于近几十年中国热闹的商业环境的定义,不管是过去的“传统零售时代”还是现在的“新零售时代”,变的是经济和科技手段,不变的是作为根本的“人”的心理需求。作为“现代新茶饮空间”,适变并非是创造所谓“新”的模式,而是回归“心”的消费——这才是“新零售时代”的真正内涵。

Talking about the definition of China's bustling commercial environment in recent decades, either the mode of traditional retail or the mode of new retail, the economic and technological means keep changing, but never the most fundamental thing, psychological need of human. For a modern tea shop like MOLE CHHA, being adaptive isn't about creating the so-called new mode, but returning to the consumption that follows our hearts, what the mode of new retail is all about.

从进入一个黑的大片门洞开始,在昏暗的混凝土空间里环绕中央巨大的蓝色水磨石大方盒一圈,完成所有或行或坐或靠,或独思或交谈,或观察或搭讪的现代社交行为。让每一个“心”获得自由的社交,不受环境与公共家具的限制。

Entering the large black door opening, a terrazzo rectangular bar is surrounded by the dim concrete walls. People within may sit or stand, observe or talk, think alone or chat up, the freewheeling interaction is free from restrictions of surroundings and furniture.

所有下单、制茶、取茶操作收纳在水磨石方形水吧内,保留纯粹的通道作为活动空间,单向动线设计引导顾客在消费过程中完成完整的社交空间体验。一侧倾斜的灰色水泥墙面与天花在光的照射下形成了隐形的推力,推动顾客继续往前行走。

Ordering, tea making and picking up the drinks are all finished in the terrazzo rectangular bar, the aisles around it are the main activity spaces for customers. The one-way design guides customers to complete the process of consumption, meanwhile experiencing the social lightness. The inclined gray concrete wall and ceiling formed invisible thrust under the beam of light, pushing forward customers to walk through the aisles.

通道各处都能感受到明亮的蓝色水磨石和灰哑的水泥形成的反差视觉对比,而黄铜配饰的加入,让整体气质硬朗得更精致。


While walking down the aisles, intense visual contrast of blue terrazzo and gray concrete strikes everywhere and brass accessories make the whole room more delicate.

“自由与个性”是人类的天性,然而现代人早在表层的营销标语中麻木地妥协,作为现代新茶饮空间,该如何在深度参与现代人生活方式的过程中,激发人们对真实的“自由与个性”的觉醒?在持续不断的发问与尝试中改变社会观念才是有意义的“新”。


Freedom and individuality are human nature, however, people have already become numb and compromised under the marketing with shallow slogans. As a modern tea shop, how to awaken people's freedom and individuality by deeply participating in their lives and blending in modern lifestyle. It is truly the innovation that changing social concepts while constantly questioning and making attempts.