你好,蓉晓姐 Hi, Miss Rong

项目地点: 广东省广州市新港中路388号

项目类型: 四川串串主题餐饮

项目面积: 140 m2

设计团队:自由思考

设计期:2017年7-8月

施工期:2017年8-10月

材料提供,家具、灯具设计:本土创造

摄影:曹浩昌

撰文:刘嘉淇

Project Location:No.388, Xingang Middle Road, Guangzhou, Guangdong, China

Element:Sichuan hot pot snack diner

Building Area:140 m2

Design Brand: Infinity Mind

Design Period:July-August,2017

Construction Period:August - October,2017

Material Supply, Furniture & Lighting Design:BENTU

Photograph: Cao Haochang

Text: Liu Jiaqi

全球化席卷下的中国,人和食物的关系,比任何时候都模糊和复杂。以往建立在地域壁垒之上的地方民间饮食,随着人类迁徙移动而四散流动,逐渐褪去浓烈的地域色彩。然而,扎根于社会阶层分化冲突的城市二元结构下,市井商业面临着种种生存困境:与文明城市建设进程的不契合、难以形成规模效益、模式容易被复制,生命周期短……

In waves of Globalization, the relationship between man and food in China is more fuzzy and complex than ever. Folk food, which is traditionally made by the townsfolk of a region, spreads away following the movement of human migration and no longer maintains the strong regional feature. However, rooted in the city's dual structure under the conflict of social stratum differentiation, these small business ran by ordinary townsfolk is now struggling various living difficulties: incompatible with the development of civilized city, difficult to form economies of scale, the easy-replicated business model, weak survivability......

在当今中国流行性、品牌性至上的商业环境中,市井商业的空间实验、传统产业的改良至关重要。一是坚持创新性实验,二是符合当代审美和社会发展需求。市井商业的当代美学实验,以传统串串香的改良为起点。

The current business model in China requires popularity and branding. In such an environment, it's important for small business or traditional business to make improvement, which sticks to innovative experiment, according with contemporary aesthetics and the need of social development. Our contemporary aesthetic experiment started with the typical folk food business —— hot pot snack.

串串香火锅,作为最大众化的传统市井商业,起源于巴蜀,流行于中国城市的各个角落。串签的自在方便,火热满足,不仅慰藉了在城市中谋生的人们,也吸引了崇尚自由率性的当代年轻人。但典型的串串香空间面积小,客容量需求高,模式与空间都相对雷同。如何在有限的空间里,做到既熟悉又有新意,具有鲜明的个性又符合城市的文明建设方向?

As the most popular traditional folk food, hot pot snack originates from Sichuan and becomes a kind of popular street food around different cities in China. Differs from the typical form of hot pot, everything of hot pot snack is served skewered on wooden sticks and the number of used sticks will be counted to determine the price to pay. With the convenience of street food and traditional taste of hot pot, hot pot snack not only comforts the people who make a living in the city, but also attracts the young people who advocate freedom and frankness. But the hot pot snack diner usually comes with narrow space, high demand for guest capacity and relatively similar business model. How will they develop to be both genial and innovative with distinct characteristic as well as in line with the direction of the development of civilized city?

新式串串香空间“你好!蓉晓姐”串串香火锅占地仅140平方米,座落于归属于商业旧街的海珠区老住宅楼下。整体空间设计仅采用两种主体材料完成:白色混凝土和彩色电镀不锈钢。混凝土字母砖作主墙体装饰,不锈钢墙体分割出三种氛围的进餐区域。借助灯光、彩色电镀墙体与临街的超长橱窗,营造出通透明亮的空间。


As a modern hot pot snack diner, "Hi, Miss Rong" Hot Pot Snack Diner is located in an old residential building and covers an area of 140 m2. There are only two kinds of material used in the whole space: white concrete and coloured electroplated stainless steel. Concrete tiles: Character Series are used as main wall decoration and the stainless steel walls divide the space into three dining areas of different atmospheres. The lights, stainless steel walls and wide window alongside the street create a transparent and bright diner all together.

大面积彩色电镀钢材的创新应用,营造鲜明的品牌色彩,易于在新媒体中传播的同时,贴合当代年轻人的美学趋向。混凝土墙砖设计融合品牌名“你好,蓉晓姐”的5个首字母NHRXJ,强化作为新式串串香的品牌标识。从霓虹交错的中国市井大排档到吻合当代美学趋向的空间,“你好!蓉晓姐”串串香火锅既具有鲜明的个性又符合城市的文明建设方向。


Using a large scale of innovative application to strengthen brand identity as a modern hot pot snack diner, the concrete tiles are designed with the shape of five letters: NHRXJ, which are the initial letters of diner's name in Pinyin. From the sidewalk snack diner to the contemporary aesthetic space, "Hi, Miss Rong" Hot Pot Snack Diner retains the distinct characteristic meets the need of civilized city development.

创新力正有力地推动着全球经济变革与发展,在这场变革中,没有谁能隔岸观火。以创新设计实现商业价值,让美学回归大众日常,在中国,这是每一位个体的责任,也是市场应当开始追求的目标。


Innovation is driving the global economic change and development, nobody can stand aside in this transformation. In China, realizing commercial value with innovative designs and bringing aesthetics back to the masses ought to be the responsibilities of every individual as well as the goal that the market should start to pursue .